- Pepe Jeans London was born in the iconic Portobello Road in 1973. Today, more than 40 years later, the brand remains devoted to its initial mantra and its pledge to create the most exciting denim-led fashion on the planet.
The diversity and unique eclecticism, the extraordinary melting pot and mix of cultures that defines the city of London also defines Pepe Jeans personality, and keeps on being the constant inspiration for the brand ́s denim, women, men and junior collections.
Music, Culture, fashion, London and denim, that is what Pepe Jeans is all about.
The world of Pepe Jeans London all began back in Portobello Road, its eclectic style a constant source of inspiration for the brand that calls W11 home - and this season invites you to join that and be part of its campaign.
Georgia May Jagger and Jordan Barrett lead the way, taking to the famed street which, full of attitude, receives over 100,000 visitors every Saturday: it is its own catwalk.
- And this is where the scene is set for the spring/summer 2017 season, photographer Scott Trindle capturing the pair, the spirit and verve of the neighbourhood as shoppers, too, play a part: walking the length of the road, experiencing its mix of spirit and style.
And you too can join. An accompanying film shows our stars as they explore Notting Hill and Pepe Jeans London wants you to be a part of this endless catwalk, putting on your favourite London West 11th outfit and sharing it: walk this way! Become part of the Pepe Jeans London digital catwalk. How? Submit a still or moving image of you in your neighbourhood walking towards the camera. The look, the mood, the attitude should say "London W11th". Then simply share on social media with the hashtag #pepewalkthisway and find yourself in our endless catwalk film. Visit pepejeans.com to see the film as it takes shape and don't forget to walk this way #pepewalkthisway.